Apps are an extremely important and growing medium for providing educational content for students, both in terms of their availability and popularity (Shuler, 2013).
The Educational App Explosion
Findings from the iLearn II: An Analysis of the Education Category on Apple’s App Store:
- Mobile App revenue is expected to generate 38 billion by 2015.
- Currently, there are over 500,000 apps available on iTunes and over 300,000 on the Android platform.
- The App store has paid developers over 2.5 Billion dollars.
- Research done by the Toys "R" Us company indicate that 2 out of 4 top Holiday trends are related to children owning iPads.
Marketing Strategy
Pricing Plan: Remind-E will use a yearly fee of $99.99 for a school license, allowing all students at that particular school access to the application.
Target Audience: The target audience for this application are provincial/state technology committees who deal with purchasing, as well as technology consultants for school boards, who are in constant contact with teachers implementing more and more applications in their classrooms to enhance learning.
Design & Development: The mock-ups for Remind-E are already made, and the company is ready to begin production with our Developer, who will soon begin coding the app.
Testing Phase & Feedback: Once the Developer is finished, we will run a test with 5 schools who have agreed to take part in a pilot project where feedback can be shared and collected, in order to make improvements and have bugs worked out before launch.
Reaching Audience: Promotion will begin with Webpage launch, YouTube promotional videos, ads that will be placed in educational technology newsletters, and online applications stores, such as Apple and Andriod. Social media, such as FaceBook, Twitter, and Google+ will also be utilized for promotion and growth.
Build Our Application Online Presence: Our plan is to not rely just on the App Store page, but also build a community around our product, with an ever evolving online presence, using online educational forums, blogs, and email lists. These e-mail lists would have to be subscription-based, to conform with new federal anti-spam legislation.
The Future: Once we have our product available, we will also focus on inbound and content marketing with investing App Store Optimization strategies to set us even more apart from the number of educational apps available in the online stores.
Target Audience: The target audience for this application are provincial/state technology committees who deal with purchasing, as well as technology consultants for school boards, who are in constant contact with teachers implementing more and more applications in their classrooms to enhance learning.
Design & Development: The mock-ups for Remind-E are already made, and the company is ready to begin production with our Developer, who will soon begin coding the app.
Testing Phase & Feedback: Once the Developer is finished, we will run a test with 5 schools who have agreed to take part in a pilot project where feedback can be shared and collected, in order to make improvements and have bugs worked out before launch.
Reaching Audience: Promotion will begin with Webpage launch, YouTube promotional videos, ads that will be placed in educational technology newsletters, and online applications stores, such as Apple and Andriod. Social media, such as FaceBook, Twitter, and Google+ will also be utilized for promotion and growth.
Build Our Application Online Presence: Our plan is to not rely just on the App Store page, but also build a community around our product, with an ever evolving online presence, using online educational forums, blogs, and email lists. These e-mail lists would have to be subscription-based, to conform with new federal anti-spam legislation.
The Future: Once we have our product available, we will also focus on inbound and content marketing with investing App Store Optimization strategies to set us even more apart from the number of educational apps available in the online stores.